“Bridging the gap between brands and consumers in the seafood industry.“

Branding | Marketing | Product Development

“My role is to a shine light on the complexities shaping our relationship with seafood and the blue foods system.”

“On a journey through the blue foods system.”

A first-hand account to connect with honest answers about the blue economy.

“If you want to succeed, it is not enough to simply be better, you have to be different.”

Who is Aacini Huerta?

  • Brand Strategist

  • Seafood Advocate

  • Business Craftsman

Learn more about Aacini

“It’s time to transform the way we think and talk about seafood.”

Taking a deeper dive to look at our relationship with seafood and the blue economy.

Latest Editorial Contributions

 

Jump aboard and join me on the trans-oceanic voyage across the realm of business development in the seafood industry.

 
Featured
Beyond the Horizon; the Silent Conquest.
Consumer Packaged Goods, Consumer Insights, User Experience, User Interface, Business Model
Beyond the Horizon; the Silent Conquest.
Consumer Packaged Goods, Consumer Insights, User Experience, User Interface, Business Model

What happens when we step out and away from these kingdoms and into the market’s no-man’s land, its savagery in full display between the packaged, frozen, and shelf-stable products that inhabit the lawless freezers and aisles?

The faux fish tribe has been journeying into no-man's land for a better part of the last three decades, slowly but surely making progress and carving out their share of the market whenever they strike gold in the form of a popularly accepted product.

Consumer Packaged Goods, Consumer Insights, User Experience, User Interface, Business Model
Featured
Seaspiracy and The Ensuing PR Crisis for the Seafood Industry
Seafood Industry, Public Relations, Communications Strategies
Seaspiracy and The Ensuing PR Crisis for the Seafood Industry
Seafood Industry, Public Relations, Communications Strategies

In one fell swoop, Seaspiracy lacerated the seafood industry's position as a viable solution for a plethora of the world’s impending challenges around food security, health, economic development, sustainability, innovation, and prosperity through a superbly tuned act of persuasion. In response to this vivid, graphic, and evocative theatrical and scripted tragic drama (can we truly grant it the right of “documentary”?), the seafood industry simply clutched its bleeding gash, began attempting to reason with its adversary, and pleading for compassion from its own supporters; all the while searching for pity amongst the crowd.

What lessons can we take to improve how we communicate with consumer makets?

Seafood Industry, Public Relations, Communications Strategies

“My passion is to help organizations rethink and transform their business by leveraging their value chain and consumer preferences.”

 
 

Let’s connect on Social Media

 
A moment where two worlds meet. #seafood #bluefoods #homestead
We are in the end, just men. #seafood #blueeconomy #bluefood #fromseatotable
Seafood are stories, memories, dreams... Its both a string of words and the unspoken language of tired hands, a restful gaze, or a powerful stance. Seafood nourishes the body and the soul. #seafood #blueeconomy #marketing
How the years go by... evidence of an old man in the making. When I look myself in the mirror I see a salty dog bearing the marks of a body forged by the sea. @collins.mauricio #seafood #saltylife #blueeconomy #seatotable